IT'S FINALLY HERE! I have been so excited to share this with you. In the last months before the new year I was working on an article for the beautiful danish fashion magazine Less Magazine and it was just launched this weekend! On the morning I was celebrating having handed in my thesis, with a brunch with friends and bubbles, I was put in contact with Martin, one of the founders and editors in chief, and ended up contributing with an article on the connection between fashion, happiness and identity in their newest release. Issue 06 of Less Magazine was just launched last Friday, and it evolves around Materiality. You can find my article on page 110, and it’s called What Does Happiness Have to Do With It. I’m in very good company, as it is full of interesting articles, gorgeous pictures, and beautiful and interesting pieces. The pictures in this post are all taken from the magazine, which you can read in full right here. Grab a cup of tea and enjoy their beautiful magazine.
For the past two and a half years my entire academic interest has evolved around the topics of happiness, identity and fashion, both separately, and in relation to each other. If you think that discussing fashion in relation to happiness is a bit strange, you are not the first. But throughout my entire degree it has been extremely important to me to stay true to what I feel is important and worth pursuing, and happiness and fashion, how trivial the connection may sound, has been something that I find incredibly interesting, and an important discussion in which I wanted to contribute. First of all, it includes all of us. Absolutely everyone, with no direct link to our interest in fashion, or lack of the same. Because what we wear, and how we choose to express ourselves, visually and aesthetically, through what we wear has very little to do with the common understanding of the term fashion, which is most likely closely tied to trends, fast fashion, consumerism and the dark side of individualism, vanity and other shallow personality traits. But fashion is not just that. It is the way we express ourselves through what we wear, regardless of what is shown on the catwalks in Paris, Milan, London, New York or Copenhagen. It is about expressing identity, who we are, what we stand for, and who we want to be. And this way of expressing ourselves is tied to happiness. Not just the momentary happiness that can be triggered by basically anything, but the deep profound happiness that supports a feeling of contentment in our lives. Saying that fashion can make us happy might be a bit bold, but it is by investigating the links that others are not asking questions about, we come to new conclusions that might shed light on our understanding of both the world, ourselves and our sense of happiness.
This is so easily connected to what Less Magazine is doing. To push forward in an industry that is full of troubling connections, it’s important to ask the questions that other’s don’t, and that is just what Less Magazine is doing. Their message is clear:
At less magazine we celebrate slow clothing opposed to fast fashion. We put quality, creativity and handicraft far over quantity and the color of the new season. We want our readers to take a stand, be critical and build their wardrobe and personal identity with high quality garments that matter, give joy and are full of thought and care. We focus on the process from creative thought to choice of materials and ask the questions that others don’t.
Contributing to the discussion about materials and sustainability in fashion from an academic and philosophical angle has been a very interesting process. Interdisciplinary work is crucial for a fuller understanding, and working with Less Magazine has been a true pleasure. This is just an introduction to this topic, and to Less Magazine, but there will be five pieces on the blog following this one. About identity, fashion, happiness, and the forth about the conceptual relation between the three of them. The fifth article will be about Less Magazine and the motivation behind the initiative that Martin and Pernille has taken with this magazine.
I'm really proud to be a part of this beautiful issue from Less Magazine, and I really hope that you'll have a look at their new and older issues. It is such a fresh breath of air in an industry that really needs a change of focus.